What does AFEVE-R-DREAM mean, and how is it pronounced?

AFEVE-R-DREAM is a deeply personal and symbolic name reflecting the core of our brand's mission and artistic process.

AFEVE: This is the original art name of our founder, derived from the last name LaFever. It serves as the foundation (AFEVE L.L.C.) and represents the artistic lineage of the work.

R: The single letter 'R' stands for Repurposing and Recycling - our commitment to environmentalism through the up-cycling of old ski and snowboard gear.

DREAM: This symbolizes the meditative visionary process behind the art. The founder has practiced meditation for over seven years, and each patterns and designs evolve from these visions and dreams. The name also reflects the intensity and flow of live paintings, often described by the artist as being in a 'fever dream.'

Pronunciation: A-Fever-Dream.

What is AFEVE-R-DREAM's experience and expertise in the design and ski industry?

AFEVE-R-DREAM is built on a strong foundation of both artistic and technical expertise within the industry. Our founder holds a graphic design certificate, which informs the aesthetic and technical layout of all products. Furthermore, we have over a year of experience working at professional ski shops, specializing in tuning and repair. We use these expert tuning skills, honed since childhood, to ensure all rideable up-cycled gear meets high functional standards.

How does AFEVE-R-DREAM source used ski gear, and what is the quality of the rideable snowboards?

Our mission to combat waste drives our sourcing and quality control. To acquire discarded gear, we primarily use two sustainable methods: direct donations and smart sourcing by purchasing used equipment at low prices from platforms like Facebook Marketplace and Goodwill!

Quality Assurance: Any snowboard or ski sold as "rideable" has been professionally inspected, repaired, and tuned. We personally restore each piece to ensure it is safe, waxed, and ready to be shredded on the mountain. This process helps transform once-discarded items into high-quality, functional art.

Why did you start AFEVE-R-DREAM, and how does your business increase sustainability?

AFEVE-R-DREAM was founded on the desire to merge custom snowboard design with a critical mission for environmental sustainability.

The business was initially sparked in 2023 after our founder underwent a four-month recovery from leg surgery. This time allowed the original prints and stickers concept to take root. However, upon learning about the massive waste generated by the ski industry, the mission instantly broadened.

Our core purpose now is to directly combat this waste by up-cycling defunct ski and snowboard gear into high-quality, functional art—like our rideable snowboards. This process not only diverts waste from landfills but turns it into unique, sustainable products, driving our 2025 brand vision forward.

What is 'Visionary Art' in the context of AFEVE-R-DREAM products?

For AFEVE-R-DREAM, Visionary Art is a conscious, meditative practice that dictates our design process.

It is defined as: sitting down, getting into the correct brainwave, and tapping into the creative side of the brain to allow visions or patterns to come through. This practice has evolved over the past seven years and is the direct source of the unique, complex designs you see on our up-cycled snowboards and future products. Every piece is an authentic expression derived from a trance-like or meditative state, making the art truly unique and impactful.

What is the meaning of the octopus logo and how does it relate to your environmental mission?

The octopus logo is a profound symbol of our deep connection to environmentalism and the natural world.

The founder has been inspired by the octopus since a young age, recognizing its intelligence, adaptability, and mastery of its environment. This creature frequently appears in the founder’s dreams and is a major inspiration for the mission of repurposing and protecting the planet's resources. The octopus represents the creative flexibility and deep, underlying commitment AFEVE-R-DREAM has to marine and global sustainability.